Online Surveys – How to Maximise Your Response Rate
Online surveys are undoubtedly the most cost effective way to gather important data such as customer satisfaction and employee opinions. But how do you maximise your response rate? This is a problem incurred by most businesses undertaking online surveys and there is much literature available relating to the topic, all with varying facts and figures in relation to what response rate to expect, techniques for increasing responses, what length of survey should be used etc. The simple truth is that there is no single guideline to follow when undertaking an online survey, as each survey has its own set of…